Privacy policy

Back2Front Privacy Policy

Effective Date: 04/07/2025

At Back2Front, your privacy is important to us. This policy outlines how we collect, use, and protect your personal data when you interact with our services via our website or mobile app.

What Data We Collect

We may collect and process the following information:

  • Personal details: Name, email address, phone number

  • Booking details for classes, physiotherapy, or personal training

  • Health-related information you choose to share (e.g. injuries or goals)

  • Images (if used for profile pictures or QR scanning)

  • Device data (model, OS version, location — anonymised)

How We Collect Your Data

We collect your data when:

  • You register for services via our app or website

  • You book a class or appointment

  • You interact with in-app features (e.g. rewards, QR code scanning)

We may also use anonymised analytics tools (e.g. Firebase or Count.ly) to monitor app performance and improve user experience.

How We Use Your Data

We use your data to:

  • Manage your bookings and memberships

  • Track loyalty and rewards progress

  • Contact you with relevant updates or offers (if you opt-in)

  • Improve app performance and customer experience

  • Enable QR scanning for check-ins and rewards

Marketing

If you opt in, we may contact you with special offers or updates about our services. You can unsubscribe at any time by contacting us at: info@back2frontphysio.com

We will never share your data with third-party marketing companies.

How We Store & Protect Your Data

Your data is stored securely and only accessible to authorised staff. We take technical and organisational steps to protect it.

We keep your data only as long as necessary for the purposes outlined above. Once no longer needed, it will be securely deleted.

Your Data Protection Rights

You have the right to:

  • Access the data we hold about you

  • Request correction or deletion

  • Restrict or object to processing

  • Request a copy of your data

To make a request, email us at: info@back2frontphysio.com

We will respond within 30 days.

Cookies & Tracking

Our app and website may use cookies or similar technologies for essential functions and to understand how users interact with our services. You can disable cookies in your browser settings, but some features may not work properly.

Third-Party Links

Our website or app may contain links to third-party sites (e.g. Polar). We are not responsible for their privacy policies, and recommend reviewing them separately.

Policy Updates

We may update this policy periodically. Any changes will be published within the app and on our website.

Contact Us

If you have questions or concerns about this policy or how your data is handled, contact us at:
info@back2frontphysio.com